During my tenure at FAS (For Art's Sake) as a designer, I also played a pivotal role in supporting the marketing department. My responsibilities included the creation of digital sets that enhanced promotional materials, animations that brought our campaigns to life, and the design of props for photoshoots that effectively represented our brand's aesthetic. This multifaceted experience allowed me to merge creative design with marketing strategy, contributing to projects that were both visually appealing and aligned with our overall message.
The promotional videos and product photoshoots for the 2021 Autum collection were successful, showcasing the collection effectively. A concept for a window display was also developed (shown below), which highlighted the collection's key features. However, the window display did not receive approval for this season.